During this pandemic, most folks are a bit afraid to fly. So, what are they doing? They’re making shorter, drivable trips and spending their money closer to home. Wilkes County is seeing the benefit of this transition and should for the foreseeable future. Wilkes County rental properties are seeing lots of folks coming to enjoy the beauty of our region.
But we are missing out on so much more! As our surrounding counties utilize their countywide occupancy taxes to fund their marketing programs, Wilkes County is stuck with only funding coming from Wilkesboro hotels. These taxes are paid by visitors who come to our community and rent cabins, homes and hotels rooms for vacations. You pay these taxes when you travel to other areas. These are taxes that will help our community compete for travelers and their dollars. These are taxes that will increase employment opportunities and grow our economy. They come from outside our county.
If the Wilkes County commissioners would pass a countywide tax of 6% and the Town of Wilkesboro would increase its tax to 6%, the revenues available to compete with the other counties in our area would more than triple. That would give us three times the funding to grow our travel industry and it would not cost our citizens one penny. Please reach out to our county commissioners and let them know that you support a countywide occupancy tax to help us grow and compete with our neighboring counties.
Dale L. Isom, president,
Spectrum Hospitality Management,